Understanding e-mail marketing is critical for Triangle and Eastern North Carolina businesses. I’ve compiled some information to better explain what email marketing is and how it can help businesses in Wake and Wilson Counties…and businesses anywhere, for that matter.
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
However, the term is usually used to refer to:
- sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
- sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
- adding advertisements to e-mails sent by other companies to their customers as part of a joint venture.
Researchers estimated that United States firms alone spent US$400 million on e-mail marketing in 2006. And that figure is only increasing.
Our business can help your business cash in on these methods, targeting your customers and prospects in Raleigh, Knightdale, Zebulon, Wilson and surrounding areas. Even if your business is outside of North Carolina or the United States, we can easily set up an email marketing campaign for you. One of the amazing benefits of the “Internet age” is that our assistance is not bound by geographic boundaries.
