The numbers tell it all: email marketing works and works well.

According to Forrester Research, almost eighty percent of consumers have signed up with at least one company to receive emails from them.  Two-thirds of those surveyed also said that they check their email every day. 

Combine those statistics with survey results from Decision Direct Research that found, of 55,000 surveyed consumers, the number of people that went to a company website after reading an email increased 62 percent from just last year.

And there’s more!

The Direct Marketing Association finds that the return on investment (ROI) for every marketing dollar spent on email is an astounding $51.45.

With stats like these, it’s hard for small business owners to ignore that a well crafted email marketing campaign can significantly increase the traffic to both their website and their store.

I’ve found that most business owners would love to implement an email marketing campaign, but are too busy running their business to learn email marketing strategies.  Not only that, they don’t have the resources in place to run one themselves while staying within CAN-SPAM legal requirements.

The solution is as simple as outsourcing.

When considering who to outsource your company’s email marketing to, be sure the people you talk to have the technical and creative knowledge needed.  Anyone you outsource to should be able to:

  • create the system
  • send out messages in a timely manner
  • work with an existing website (although a website is not required)
  • spend time getting to know you and your business, along with the needs of your customers and the goals you have for your campaigns

In the case of hiring someone to manage your email marketing campaigns, cheapest is not best.  Like with most things, you get what you pay for.

For far less than the cost of hiring a part time employee, your company can hire an email marketing professional to start sending emails and increase the cash flow coming into your business.

(Reference: www.ecommercetimes.com/story/emarketing/59635.html)