Recently, the online media has been all “a-buzz” with the PR nightmare Domino’s Pizza found itself in. In short, two of their employees decided to make a video showcasing some disgusting “practices” they did at their store.
These folks took their prank to a level that only modern internet technology can provide…they posted it on YouTube. If you remember correctly, this is the same website I showcased in my post the other day. Remember YouTube had over 83 million unique visitors this past February.
These types of scathing videos are going to be on the rise as unsatisfied employees and customers take their rants and post them on sites like YouTube, Google Video, Facebook and Twitter.
So what can you do about this? Can you prevent people from posting negative content about your business online? No, but you can have an existing online presence so when someone searches for you on Google, there are positive videos marketing your business, showcasing your outstanding customer service and maybe even include great customer testimonials from satisfied customers.
Domino’s has had to do lots of damage control over the past few days. No one wants to be in their position, but it has brought to light how critical it is for businesses to have their finger on the online “pulse” of their market.
Just like in the offline world, bad news and gossip travels a whole lot faster than good. But just like with people, if you already know the character of the business being attacked, you’re much less likely to believe and be swayed by negative press.
I’ve actually heard of unethical practices done by some businesses to deliberately sabotage their competitors this way. No one is immune. Having a solid, content rich online foundation will make these attacks less severe and less damaging, though.
Just some food for thought, but for me, I think I’ll skip ordering out my supper for tonight. 
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